Changing to Better Reflect Who We Are
The new Multichem logo is more than a change of visual identity. It represents the next stage in our company’s development and the beginning of a consistent brand system that better reflects what Multichem is today: a European manufacturer and technology partner in the field of colour and coatings.
For 30 years, we have been developing products, technologies and expertise that help our customers achieve reliable, repeatable results. We have gained experience, expanded our technical capabilities and created solutions that respond to real market needs. Today, we want our corporate brand to fully reflect the scale of these capabilities and the standards that guide our work.
The new logo is simpler, more modern and easier to recognise. Its geometric symbol, based on the letters M and C, emphasises precision, technology and a systematic approach. The calm navy blue colour conveys quality, professionalism and trust. The logo has been designed to work consistently across every brand touchpoint, from our website and digital communication to documents, presentations, packaging, company spaces and industry events.
Our new visual identity does not change our values. Product quality, specialist knowledge, close cooperation and practical customer support remain our priorities. The new brand system will help us organise and communicate these values more clearly. Multichem is more than a product supplier. We provide technological expertise, know-how and a reliable system our customers can depend on.
The new logo will be introduced gradually. In the coming months, it will appear on our website, communication and sales materials, as well as across other elements of our corporate identity. We are also developing a more consistent way of presenting the Profix and Simplex brands, with Multichem serving as a source of quality, experience and credibility.
We are opening a new chapter based on everything we have built over the past three decades. The way we look and communicate with the market is changing, but our goal remains the same: to create colour and coating technologies that provide customers with process confidence, high-quality results and practical support in their everyday work.
