Automechanika Frankfurt 2026: The Start of a New Chapter for Multichem
For us, Frankfurt was more than just the venue for the launch of our new visual identity. It marked the beginning of the next stage in Multichem’s development as a European technology partner in the field of color and coatings.
We’ve just wrapped up five intense days at Automechanika Frankfurt 2026. It was a time for meeting with customers and partners from various markets, exchanging experiences, and discussing the industry’s future direction. At our booth, we showcased technologies related to professional paint repair processes, color management, and solutions that leverage the capabilities of artificial intelligence.
Automechanika is one of the most important gathering places for the global automotive aftermarket industry. Our presence in Frankfurt allowed us not only to showcase the technologies we are developing but also to gain a better understanding of the current needs of repair shops, distributors, and business partners. Discussions held during the trade show confirmed how crucial process predictability, precise color management, access to technical knowledge, and tangible support from the manufacturer are today.
New Brand Identity, Same Foundation
It was during this year’s edition of the trade show that we unveiled Multichem’s new logo and visual identity for the first time. However, this change is not limited to the brand’s appearance. It reflects the company we are today and the direction in which we want to continue growing.
Multichem is a European manufacturer and technology partner that combines product quality, expertise, experience, and support for our customers’ day-to-day operations. The new brand identity streamlines how we communicate this and establishes a consistent standard of communication across the entire organization. It is also designed to strengthen our product brands by establishing a clear foundation of quality, competence, and trust.
30 Years of Expertise in Color and Coatings
For 30 years, we have been developing our expertise in color, coating technologies, and professional coatings. During this time, products, processes, and market expectations have changed, but our approach has remained constant: technology should provide customers with process reliability, high-quality results, and the support they need in their day-to-day work.
Today, we’re translating our accumulated experience into an even more consistent standard of operation. We combine product development with technical expertise, digital tools, and solutions that help our customers work more accurately, efficiently, and predictably.
Thank you for the meetings in Frankfurt
We’d like to thank everyone who visited our booth in Hall 11.1, met with the Multichem team, and took the time to discuss technology, products, and opportunities for further collaboration. Each meeting was a source of valuable insights and new inspiration for us.
The Automechanika Frankfurt 2026 trade show has come to an end, but the conversations, relationships, and new opportunities we’ve established remain. We’re returning from Frankfurt with renewed energy, fresh ideas, and a clearly defined path forward.
Frankfurt marked the debut of Multichem’s new chapter. Now we’re embarking on the next chapter.
